Leeds, UK — 12th September 2025 — XR Games, the award-winning Leeds-based VR/MR studio, today announced a partnership with Obstinate to develop its latest original IP, Smash Eat Grow: a free-to-play, online multiplayer, playground destruction game where everything is edible.
XR Games and Obstinate announce Smash Eat Grow — VR’s most chaotic playground of destruction
By Bobby Thandi on Fri Sep 12 2025
In Smash Eat Grow, players take on the role of alien Smashers — irresponsible and hungry! They’ve landed on Earth, where everything can be smashed and eaten! Cities are playgrounds to Smashers, as they battle to become big enough to eat their friends!
- SMASH! Too big to swallow? Punch it to bits.
- EAT! The more you eat, the more you can eat.
- GROW! There’s always somebody bigger - so make sure it’s you!
Play with your food! Punch, grab, wield, throw and eat anything in the game - including your friends and rivals - as you battle for Smasher dominance!
Internet superstar VR Central (managed by our friends at Noetic Talent Agency) leads the Smasher Community as the dev team engages with their players to create an ongoing roadmap of additions and improvements. Based upon an expandable gameplay framework, XR Games and Obstinate will work to create new maps, modes, Smashers, powers and customisations, all in line with player feedback. Smashers, community and game - they’ll all grow together!
“I can’t remember the last time I laughed so much playing a video game! Smash Eat Grow is about laughter, rivalry, and pure, chaotic fun,” said Bobby Thandi, Founder & CEO of XR Games. “Obstinate have been incredible creative partners, and together we’re building a game where the community is integral to shaping the future of the experience.”
“Having Storm Griffith onboard is a huge win,” added Thandi. “Storm was instrumental in making Onward one of VR’s first breakout hits at Downpour Interactive, a studio later acquired by Meta. His experience building beloved multiplayer VR games ensures that Smash Eat Grow will have the same kind of success, community spirit, and longevity.”
“This game has been a dream of mine for years — to let players step into the skin of an alien Smasher in VR and compete in a fully-destructible and interactive city with their friends,” said Storm Griffith, Founder & CEO of Obstinate, “The tech and resources simply didn’t exist to make it feel right until now- but I’m happy to say we’ve succeeded in creating a world designed to collapse under your claws, and it’s finally time to deliver to audiences the mayhem, laughs and joy that we have been feeling during the development process. Let’s smash it!”
Slated for Early Access - soon on the Meta Quest Store - Smash Eat Grow’s community-driven, competitive pandemonium infuses VR’s most entertaining new multiplayer experience for the teens and young adults audience.
ENDS
Discord: https://discord.gg/wyPQmMREBS
TikTok: www.tiktok.com/@smasheatgrow
For interviews, review codes, or more information, contact:
bobby.thandi@xrgames.io
