The award-winning, Leeds-based VR/MR studio XR Games, together with development partner Obstinate, announces the launch of Smash Eat Grow, a free-to-play, virtual-reality, multiplayer playground of destruction!

Players are alien Smashers, come to Earth to wreak havoc! Dropped into fully-destructible Earth cities, the Smashers are HUNGRY. Punch, grab, throw, swallow, and demolish everything in sight as you fight to grow big enough to eat your rivals!

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SMASH!

Punch stuff, throw stuff, hit stuff with stuff…! Everything is destructible!

EAT!

Eat things! Get bigger! Eat even bigger things…! Everything is edible!

GROW!

There’s always somebody bigger…! So make sure it’s you!

Grab cars, wield streetlights, throw buildings. Smash, grab, throw and eat your friends as you battle for Smasher dominance!

Play With Your Food!

To celebrate launch week, all players who jump into Smash Eat Grow between 27 Nov – 4 Dec will receive a limited-edition, exclusive ‘Week One’ Hat — free for early players only.

Bobby Thandi, Founder & CEO of XR Games, commented:

“Smash Eat Grow embodies everything we love about VR — shared laughter, competitive chaos, and the pure joy of play. Launching a new original IP that invites the community to help shape its future is a huge moment for XR Games. Today we're proud to share it with players everywhere — and as a side benefit, players get a great workout from playing it!”

Storm, Founder & CEO at Obstinate, added:

“We're beyond excited to release Smash Eat Grow on November 27th — for many of us, a holiday where we feast, no less. With Smash Eat Grow we're aiming to smash the current mold of titles and grow a new type of experience for our VR friends — with them. We've had a smashing time letting the goofy, the wacky and the fun guide us during the development process, and we're looking forward to getting our community involved and growing this game together.

We’re hard at work on a holiday update, packed with presents, to get things kicked off in December, and we have more exciting plans for the future of Smash Eat Grow - including new smasher abilities, cosmetic customisations, biomes, private friends lobbies, and, of course, a lot more laughs!

What else? Come decide with us! We want to know what our players want to see next, so join our Discord and bolster the smasher fleet as it gobbles up cities and eventually worlds! Let's smash it!!”

Built on an expandable gameplay framework, Smash Eat Grow will continue to evolve with new maps, modes, Smashers, abilities, cosmetics, biomes, seasonal events, private lobbies, and community-driven features. The development team is actively collaborating with players to shape the roadmap via the Smash Eat Grow Discord -- a mutually beneficial team-up that will define 2026 as the year of the Smasher! LET’S GROW!